Objective
Create a brochure for Herman Miller’s Aeron chair, demonstrating a strong understanding of how to use a grid to guide page layout
I began my work on this project by looking at how existing Aeron brochures used grids. For me, the image layouts in those brochures were what drove the grid, especially when there were two sizes of photos used on a single page: one the size of a single grid square, the other the size of 4 grid squares in a 2×2 layout. That became the framework for my grid, which can be seen most clearly on page 2 of my brochure, and the seed for the rest of my layout.
Pages 2 and 3 have a somewhat mirrored layout in order to create a pleasing spread when the brochure is opened. I formatted the headlines at the top of each page more strongly than the rest of the text in order to give the eye a clear place to begin traversing the information. The text in the Chadwick and Stumpf bio on page 2 is formatted differently to show the reader that the type of information in the callout box differs from that in the rest of the brochure, which is all about the chair itself.
I made several edits to the Finishes & Patterns section at the bottom of page 3 before finding a layout I liked. There was a lot of information to communicate, and it was difficult to fit everything without making the section feel too crowded. I tried cropping the images in a few different ways, and I edited the text so that only the essential words remained. I ended up having to make minor adjustments to the gutters in my grid to balance out the white space in this section.
Design considerations: page layout, typography, text hierarchy, image selection, color scheme, information communication
This design was created for one of my classes at Carnegie Mellon University and has no affiliation with Herman Miller.
